Pt. 2 - Paris-Roubaix Winner Alison Jackson on the Tour de France Femmes, the Psychology of Winning, Bison Farming & More

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Paris-Roubaix Femmes winner, Olympian and current Canadian national road race champion Alison Jackson is back for her second appearance on Choose the Hard Way to talk about Tour de France Femmes and more. Alison is a major favorite for a stage win and her EF Education Tibco-SVB team is expected to animate the race. Alison is well known for her work as a creator and storyteller and you can find her on Instagram @aliactionjackson.

This episode is a collab with Spencer Martin, the sheriff of Valmont bike park, a co-host of several cycling podcasts on the WEDŪ network and the author of the best pro racing analysis newsletter, Beyond the Peloton, which you can find at https://beyondthepeloton.substack.com/. Like Voltron coming together, Spencer and I co-host the Beyond the Peloton podcast where we analyze the latest races and happenings in pro cycling, coin strategic moves like the reverse Geraint Thomas and provide a perspective you won’t get anywhere else.

In my first interview with Alison we talked about her rise as a pro and storyteller and you can find that episode everywhere you listen at and at choosethehardway.com. 

In this episode we got deep on how she forged a race-winning mindset on the bison farm where she grew up, how she’s approaching the Tour Femmes, her thoughts on leadership and team building and more.

LISTEN NOW: Apple Podcasts, Spotify, Amazon Music, YouTube, Google Podcasts, Stitcher


Choose the Hard Way is a podcast where guests share stories about how hard things build stronger humans. Sign up for the newsletter to get the story behind these stories updates and more. If you’d like to suggest a guest or say hello, DM @hardwaypod on social or send an email to choosethehardway@gmail.com.

Host Andrew Vontz has spent more than 25 years telling and shaping the stories of the world’s top performers, brands and businesses. He has held executive and senior leadership roles at the social network for athletes Strava and the human performance company TRX. His byline has appeared in outlets like Rolling Stone, Outside magazine, The Los Angeles Times and more.

Today he advises and consults with businesses and nonprofits on high-impact storytelling strategies and coaches leaders to become high-performance communicators. Find him on LinkedIn or reach out to choosethehardway@gmail.com

In This Episode:

Alison Jackson Instagram | Team Website

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Andrew Vontz LinkedIn

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Choose The Hard Way is a Palm Tree Pod Co. production 



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